Rate Card

Exercise: Creating Your NIL Rate Card

Objective:

By the end of this exercise, you will have a clear and professional NIL rate card that reflects your value as a student-athlete influencer.

Instructions:

Step 1: Define Your Brand Value

Before setting your rates, answer the following questions:

What makes your brand unique?
What is your niche (sports, lifestyle, fitness, fashion, etc.)?
What type of content do you create (videos, posts, stories, live sessions, etc.)?
What brands align with your personal brand?

Gather data from your social media insights and record the following:

Follower count: Instagram, TikTok, Twitter, YouTube, etc.
Engagement rate: Likes, comments, shares, and saves.
Average reach per post: How many people see your content?
Audience demographics: Age, location, interests, etc.

Step 3: Determine Your Pricing Structure

Based on your reach and engagement, create pricing for different types of brand partnerships:

Sponsored Post: $____ per post
Instagram Story (Single Slide): $____ per slide
Instagram Story (3-Slide Bundle): $____ for a set of 3
TikTok Video: $____ per video
YouTube Mention: $____ per mention
Brand Collaboration Package (Multiple Posts & Stories): $____

Additional details: The posting rate is $25 for the first 1,000 followers, with an extra $10 for each additional 1,000 followers.

Step 4: Add a Value Proposition Statement

Write 2-3 sentences on why brands should work with you. Example:
“As a student-athlete with a highly engaged audience, I provide authentic brand partnerships that connect directly with my fans. My content style focuses on [your niche], and I’ve successfully worked with brands like [brand name] to drive engagement and sales.”

Step 5: Format Your Rate Card

Using a design tool like Canva or a simple document, create a visually appealing rate card that includes:
✅ Your Name & Social Media Handles
✅ Your Profile Photo or Action Shot
✅ Social Media Stats
✅ Pricing Breakdown
✅ Contact Information