Rate Card

Exercise: Creating Your NIL Rate Card

Objective:

By the end of this exercise, you will have a clear and professional NIL rate card that reflects your value as a student-athlete influencer.

Instructions:

Step 1: Define Your Brand Value

Before setting your rates, answer the following questions:

• What makes your brand unique?
• What is your niche (sports, lifestyle, fitness, fashion, etc.)?
• What type of content do you create (videos, posts, stories, live sessions, etc.)?
• What brands align with your personal brand?

Step 2: Analyze Your Social Media Metrics

Gather data from your social media insights and record the following:

• Follower count: Instagram, TikTok, Twitter, YouTube, etc.
• Engagement rate: Likes, comments, shares, and saves.
• Average reach per post: How many people see your content?
• Audience demographics: Age, location, interests, etc.

Step 3: Determine Your Pricing Structure

Based on your reach and engagement, create pricing for different types of brand partnerships:

• Sponsored Post: $____ per post
• Instagram Story (Single Slide): $____ per slide
• Instagram Story (3-Slide Bundle): $____ for a set of 3
• TikTok Video: $____ per video
• YouTube Mention: $____ per mention
• Brand Collaboration Package (Multiple Posts & Stories): $____

Additional details: The posting rate is $25 for the first 1,000 followers, with an extra $10 for each additional 1,000 followers.

Step 4: Add a Value Proposition Statement

Write 2-3 sentences on why brands should work with you. Example:
“As a student-athlete with a highly engaged audience, I provide authentic brand partnerships that connect directly with my fans. My content style focuses on [your niche], and I’ve successfully worked with brands like [brand name] to drive engagement and sales.”

Step 5: Format Your Rate Card

Using a design tool like Canva or a simple document, create a visually appealing rate card that includes:
✅ Your Name & Social Media Handles
✅ Your Profile Photo or Action Shot
✅ Social Media Stats
✅ Pricing Breakdown
✅ Contact Information

Step 6: Review & Adjust

• Compare your rates with other student-athletes in your niche.
• Adjust pricing based on demand, engagement, and brand interest.
• Offer custom packages for long-term partnerships.

Bonus:

Share your rate card with a mentor, coach, or peer for feedback before sending it to brands!

Customize

Back To Game Plan